Role
Brand identity designer
Project goal
The owners of the family cafe Cake Shop approached me to create a logo, brand identity, and brand guide. Each creation from Cake Shop embodies a harmonious blend of fabulousness, flavors, artistry, and unwavering dedication to delighting taste buds.
Solution
The main goal was to convey the essence of modern joy and fabulousness in the realm of pastries. The visual identity was meticulously developed to showcase a vibrant color palette radiating positivity, liveliness, and the joy of savoring life's sweet moments. To achieve this, the brand colors were carefully selected to convey warmth and comfort, creating an atmosphere of coziness and homeliness, stability, and naturalness. These colors emphasize the quality and tradition of production, and symbolize energy and enthusiasm, complementing the enjoyment of sweets. Logo Design: The logo was designed in two variants: Font-based logo: This version showcases the name "Cake Shop" in a playful font with smooth lines, adding lightness and dynamism to the image. It conveys style and emotional appeal to the bakery. Logo with an icon: This version incorporates a silhouette of a window with stars inside, accompanied by the name "Cake Shop" and the tagline "We create sweet stories" below. The window's silhouette symbolizes openness and receptivity, while the star adds a magical element to the brand, promising the sweetest stories.
Result
Brand Awareness: The fresh and vibrant design attracted attention, leaving a memorable impression on customers and increasing brand recognition. The design generated more customer interest and engagement, fostering relationships and loyalty. Customers were drawn to the bright and open style of the new visual identity, resulting in a positive impact on sales.
